HomeMy WebLinkAboutContract 1574 LI
SERVICE PROVIDER 111,• Ii3
AGREEMENT
BY AND BETWEEN
THE CITY OF CATHEDRAL CITY
AND
FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES, INC.
FOR
INITIAL ASSESSMENT SERVICES,
POTENTIAL TRANSACTION & USE TAX (TUT) EXTENSION
SERVICE PROVIDER AGREEMENT, is made and entered into this sixth day of
December 2013, by and between the City of Cathedral City, a municipal corporation
located in the County of Riverside, State of California, hereinafter referred to as the"City",
and, Fairbank, Maslin, Maullin, Metz&Associates, Inc., a California Corporation located in
the County of Los Angeles, State of California, hereinafter referred to as a "Service
Provider".
RECITALS:
WHEREAS, The City of Cathedral City desires to contract with Service Provider to
provide public opinion services related to placement of a potential TUT extension measure
on the City's ballot.
WHEREAS, in light of the facts set forth above, the City desires to retain the
services of a qualified Service Provider to provide, on an independent contractor's basis,
strategic advice in working with City Staff, the City Attorney, and other stakeholders on
initial measure assessment.
NOW THEREFORE, IN CONSIDERATION OF THE COVENANTS, CONDITIONS
AND PROMISES CONTAINED HEREIN AND FOR SUCH OTHER GOOD AND
VALUABLE CONSIDERATION, THE RECEIPT OF WHICH IS HEREBY
ACKNOWLEDGED, THE PARTIES HERETO AGREE AS FOLLOWS:
Section 1. RECITALS
The Recitals set forth above are true and correct and are hereby incorporated into
this Agreement by this reference, as though set forth herein.
Section 2. SCOPE OF SERVICES
Service Provider shall provide to the City those services as set forth in the Scope of
Services, attached hereto as Exhibit"A", "Scope of Services", and incorporated herein
by this reference as though set forth at length.
Section 3. COMPENSATION
The City shall pay a total not-to-exceed amount of$24,850.00 plus the cost of travel
and out-of-pocket expenses, for services described in Exhibit "A", "Scope of Services"
Section 4. PAYMENT SCHEDULE
a. The City shall pay Service Provider as follows: for and in consideration of the
faithful performance of the consulting services and duties set forth in this agreement, and
service provider agrees to accept from the City, as and for compensation for the faithful
performance of said services and duties, as approved by the City Manager, based on the
scope of services and as set forth in Exhibit "B", "Fee Schedule" and incorporated herein
by this reference.
b. The Service Provider shall invoice the City for the performance of the
services under this Agreement in the amount agreed upon by the parties herein.
c. The Service Provider shall be paid the amount specified in the invoice within
30 days of receipt by the City Manager, provided that the services reflected in the invoice
were performed to the reasonable satisfaction of the City in accordance with the terms of
this Agreement.
Section 5, PERFORMANCE SCHEDULE
Service Provider shall perform those services set forth in the Scope of Services
pursuant to the "Performance Schedule" attached hereto as Exhibit "C", "Performance
Schedule", and incorporated herein by this reference as though set forth at length.
Section 6. TERM OF AGREEMENT
This Agreement shall be for a term to end no later than January 15, 2014,
commencing on the effective date as set forth in the opening paragraph of this agreement
and such additional extensions as may be directed by the City Manager and/or authorized
by the City Council.
Section 7. INDEPENDENT CONTRACTOR STATUS
Service Provider shall at all times during the term of this Agreement perform the
services described in this Agreement as an independent contractor.
Section 8. REPRESENTATIONS AND ACKNOWLEDGMENTS
REGARDING INDEPENDENT CONTRACTOR'S STATUS OF
SERVICE PROVIDER
a. Service Provider represents and acknowledges the following:
(1) The City is not required to provide any training or legal counsel to
Service Provider or its employees in order for Service Provider to perform the services
described in this Agreement.
(2) Performance of the services described in this Agreement do not have
to be integrated into the daily business operations of the City.
(3) The services described in this Agreement can be performed without
the use of City equipment, materials, tools or facilities unless otherwise provided under a
separate agreement.
(4) Nothing in this Agreement shall be interpreted to imply that the City
must maintain any contractual relationship with Service Provider on a continuing basis after
termination of this Agreement. However, the City may opt to extend Service Provider's
contract pursuant with the terms indicated in Service Provider's Proposal dated October
28, 2013.
(5) The City will not be requested or demanded to assume any liability for
the direct payment of any salary, wage or other such compensation to any person
employed by Service Provider to perform the services described in this Agreement.
(6) Service Provider shall not at any time or in any manner represent that
it or any of its officers, employees, or agents are employees of the City.
b. The City represents and acknowledges the following:
(1) Service Provider is not required to comply with daily instructions from
City staff with respect to when, where or how Service Provider must perform the services
set forth in this Agreement.
(2) Service Provider is solely responsible for determining who, under the
supervision or direction of Service Provider, will perform the services set forth in this
Agreement.
(3) The City will not hire, supervise or pay any assistants working for
Service Provider pursuant to this Agreement.
(4) Nothing in this Agreement shall be interpreted to imply that the Service
Provider must maintain any contractual relationship with the City on a continuing basis after
termination of this Agreement.
(5) It is the sole responsibility of Service Provider to set the hours in which
Service Provider performs or plans to perform the services set forth in this Agreement.
(6) Service Provider is not required to devote full time to the business
operations of the City in order to perform the services set forth in this Agreement.
(7) Unless deemed necessary under certain circumstances, Service
Provider is not required to perform the services set forth in this Agreement at City Hall or
on City-owned property.
(8) Other than attendance at required public meetings and public hearings
and complying with procedural requirements set forth by law, Service Provider is not
required to perform the services set forth in the Agreement in any particular order or
sequence.
(9) Nothing in this Agreement shall be interpreted to preclude Service
Provider from working for other persons or firms, provided that such work does not create a
conflict of interest.
Section 9. NOT AGENT OF THE CITY
a. Nothing contained in this Agreement shall be deemed, construed or
represented by the City or Service Provider or by any third person to create the relationship
of principal and agent.
b. Service Provider shall have no authority, expressed or implied, to act on
behalf of the City in any capacity whatsoever as an agent, nor shall Service Provider have
any authority, expressed or implied, to bind the City to any obligation whatsoever.
Section 10. QUALIFICATIONS
Service Provider represents that it has obtained and will maintain at all times during
the term of this Agreement all professional and/or business licenses, certifications and/or
permits necessary for performing the services described in this Agreement.
Section 11. WARRANTY
Service Provider warrants that all services will be performed in a competent,
professional and satisfactory manner in accordance with the standards prevalent in the
industry for such services.
Section 12. FAMILIARITY WITH WORK
a. By executing this Agreement, Service Provider warrants that (1) it has
thoroughly investigated and considered the work to be performed, (2) it has investigated
the issues, regarding the scope of services to be provided, (3) it has carefully considered
how the work should be performed, and (4) it fully understands the facilities,difficulties and
restrictions attending performance of the work under this Agreement.
b. Should Service Provider discover any latent or unknown conditions materially
differing from those inherent in the work or as represented by the City, it shall immediately
inform the City of such fact and shall not proceed except at Service Provider's risk until
written instructions are received from the City Manager or his or her designee.
Section 13. CONFLICTS OF INTEREST
Service Provider covenants that it does not have any interest, nor shall it acquire an
interest, directly or indirectly, which would conflict in any manner with the performance of
Service Provider's services under this Agreement. In the event the City officially
determines that Service Provider must disclose its financial interests by completing and
filing a Fair Political Practices Commission Form 700, Statement of Economic Interests,
Service Provider shall file the subject Form 700 with the City Clerk's Office pursuant to the
written instructions provided by the Office of the City Clerk.
Section 14. NONDISCRIMINATION
a. Service Provider shall comply with the City's employment related
nondiscrimination policies as set forth in the City's Municipal Code, as it may be amended
from time to time.
b. Service Provider acknowledges that the City's employment related
nondiscrimination policies prohibit discrimination on the basis of an individual's sex, marital
status, race, color, religion, ancestry, national origin, physical handicap, sexual orientation,
and domestic partnership status.
Section 15. COMPLIANCE WITH LAWS
Service Provider shall comply with all local, state and federal laws and regulations
applicable to the services required hereunder, including any rule, regulation or bylaw
governing the conduct or performance of Service Provider and/or its employees,officers, or
board members.
Section 16. INSURANCE REQUIREMENTS
Service Provider shall procure and maintain at its own expense, during the term of
this Agreement, comprehensive general liability insurance of not less than One Million
Dollars ($1,000,000.00) combined single limit per occurrence for bodily injury, personal
injury and property damage.
Section 17. WORKERS' COMPENSATION INSURANCE
a. Service Provider shall procure and maintain at its own expense, during the term
of this Agreement, workers' compensation insurance, providing coverage as required by
the California State Workers' Compensation Law.
b. If any class of employees employed by the Service Provider pursuant to this
Agreement is not protected by the California State Workers' Compensation Law, Service
Provider shall provide adequate insurance for the protection of such employees to the
satisfaction of the City.
Section 18. LIABILITY INSURANCE
Service Provider shall procure and maintain through the entire term of this
Agreement errors and omissions, professional liability, or directors and officers insurance in
an amount deemed acceptable by the City Manager.
Section 19. ERRORS AND OMISSIONS AND PROFESSIONAL LIABILITY
Service Provider shall procure and maintain through the entire term of this
Agreement professional liability insurance in an amount acceptable by the Administrative
Services Director of the City of Cathedral City.
Section 20. ADDITIONAL NAMED INSURED
Notwithstanding any inconsistent statement in any required insurance policies or any
subsequent endorsements attached thereto, the protection offered by all policies, except
for Workers' Compensation, professional liability or directors and officers coverage, shall
bear an endorsement whereby it is provided that, the City and its officers, employees,
servants, volunteers and agents and independent contractors, including without limitation,
the City Manager, City Manager and City Attorney and the State of California, are named
as additional insured's.
Section 21. WAIVER OF SUBROGATION RIGHTS
Service Provider shall require the carriers of all required insurance policies to waive
all rights of subrogation against the City and its officers,volunteers,employees, contractors
and subcontractors.
Section 22. PROOF OF INSURANCE COVERAGE
a. Service Provider shall secure from a good and responsible company or
companies authorized to do insurance business in the State of California the policies of
insurance required by this Agreement and furnish to the City Clerk and the City Manager of
the City certificates of said insurance on or before the commencement of the term of this
Agreement.
b. The certificates of insurance shall bear an endorsement whereby it is
provided that, in the event of cancellation or amendment of any required insurance policy
for any reason whatsoever, the City shall be notified by mail, postage prepaid, not less than
thirty (30) days before the cancellation or amendment is effective.
c. The certificates of insurance shall bear an endorsement whereby it is
provided that the respective insurance policy shall not be terminated or expire without first
providing thirty (30) days' written notice to the City of such termination or expiration.
d. The certificates of insurance shall indicate that the respective insurance
policy will be maintained throughout the term of this Agreement.
e. Within thirty (30) days of the execution of this Agreement, Service Provider
shall furnish certified copies of all required insurance policies and endorsements.
Section 23. TERMINATION OR SUSPENSION
a. This Agreement may be terminated or suspended without cause by either
party at any time provided that the respective party provides the other party at least thirty
(30) business days written notice of such termination or suspension.
b. This Agreement may be terminated or suspended with cause by either party
at any time provided that the respective party provides the other party at least ten (10)
business days' written notice of such termination or suspension.
c. In the event of a termination of this Agreement under this Section 23,
"Termination or Suspension", Service Provider shall provide all documents, reports,data or
other work product developed in performance of the Scope of Services of this Agreement
to the City, within ten (10) calendar days of such termination and without additional charge
to the City.
Section 24. TIME OF THE ESSENCE
Time is of the essence in the performance of this Agreement.
Section 25. INDEMNIFICATION
a. Service Provider shall defend, indemnify and hold harmless the City, its
officers, employees, representatives and agents, from and against those actions, suits,
proceedings, claims, demands, losses, costs and expenses, including legal costs and
attorneys fees, for any personal injuries, deaths, property damage (including property
owned by the City)which may arise solely out of Service Provider's negligent performance
of the services described in this Agreement, unless such losses or damages are proven to
be caused by the City's own negligence or that of its officers or employees.
b. The City does not, and shall not, waive any rights that it may have against
Service Provider under this Section, because of the acceptance by the City, or the deposit
with the City, of any insurance policy or certificate required pursuant to this Agreement.
The hold harmless and indemnification provisions of this Section shall apply regardless of
whether or not said insurance policies are determined to be applicable to the claim,
demand, damage, liability, loss, cost or expense described herein.
c. City will defend, hold harmless and indemnify Service Provider, its officers,
directors, shareholders, employees, and agents from and against all liability, loss, cost,
expense, including reasonable attorney's fees, resulting from any claim of injury to person,
damages to property, or monetary damages arising solely out of City's negligence or
intentional misconduct or failure to perform obligations under this Agreement, unless such
losses or damages are proven to be caused by the Service Provider's own negligence or
willful misconduct or that of its officers, directors, shareholders, employees or agents.
Section 26. REPORTS
Service Provider shall periodically prepare and submit to the City Manager or
designee such reports concerning Service Provider's performance of the services required
by this Agreement on a monthly basis commencing one month after the effective date as
set forth in the opening paragraph of this Agreement.
Section 27. RECORDS
a. Service Provider shall keep such books and records as shall be necessary to
perform the services required by this Agreement and enable the City Manager or designee
to evaluate the cost and the performance of such services.
b. Books and records pertaining to costs shall be kept and prepared in
accordance with generally accepted accounting principals.
c. The City Manager or designee shall have full and free access to such books
and records at all reasonable times, including the right to inspect, copy, audit, and make
records and transcripts from such records.
d. Records and supporting documents pertaining to the use of funds paid to
service provider hereunder shall be retained by Service Provider and made available to the
City Manager or designee for purposes of performing an audit for a period of five (5)years
from the date of termination of this Agreement.
Section 28. OWNERSHIP OF DOCUMENTS
a. Upon completion of any document or report required to be provided by
Service Provider in the course of performing any of the services described in this
Agreement, or upon earlier termination of this Agreement, all completed original
documents and reports and any designs, drawings, calculations,diskettes, computer files,
notes, and other related materials prepared or produced in connection with such
documents or reports(''Work Product") shall become the sole property of the City and may
be used and reused on any other project by the City without the permission of Service
Provider, provided that these products are paid for by City.
b. All computer files produced in connection with the services described in this
Agreement shall be provided to the City in a form and format that is compatible with the
City's existing computer equipment and software.
Section 29. CONFIDENTIALITY
a. Any and all documents and information obtained from the City or prepared by
Service Provider for the City shall be kept strictly confidential unless otherwise provided by
law.
b. The drawings, specifications, reports, records, documents and other
materials prepared by Service Provider in the performance of services under this
Agreement shall not be released publicly without the prior written approval of the City
Manager or designee as required by law.
c. Service Provider shall not disclose to any other entity or person any
information regarding the activities of the City, except as required by law or as authorized
by the City.
d. City shall not disclose to any other entity or person any information regarding
the activities of the Service Provider, except as required by law, including, but not limited
to, the Freedom of Information Act, the California Public Records Act, and any applicable
state, federal or local law or regulation, or as authorized by the Service Provider.
Section 30. PRINCIPAL REPRESENTATIVES
a. Fredrick W. Sklarz, Vice President of Fairbank, Maslin, Maullin, Metz &
Associates, Inc., will be designated, upon execution of this Agreement, as the principal
representative of Service Provider for purposes of communicating with the City on any
matter associated with the performance of the services set forth in this Agreement.
b. Tami E. Scott, Administrative Services Director shall be the principal
representative of the City for purposes of communicating with Service Provider on any
matter associated with the performance of the services set forth in this Agreement.
c. Either party may designate in another individual as its principal representative
by giving written notice of such designation to the other party.
d. It is expressly understood that the experience, knowledge, capability and
reputation of the foregoing principals shall be responsible during the term of this
Agreement for directing all activities of Service Provider and devoting sufficient time to
personally supervise the services hereunder.
Section 31. MODIFICATIONS AND AMENDMENTS
This Agreement may be modified or amended only by a written instrument signed by
both parties.
Section 32. ENTIRE AGREEMENT
a. This Agreement supersedes any and all other agreements, either oral or
written, between the City and Service Provider with respect to the subject matter of this
Agreement.
b. This Agreement contains all of the covenants and agreements between the
parties with respect to the subject matter of this Agreement, and each party to this
Agreement acknowledges that no representations, inducements, promises, or agreements
have been made by or on behalf of any party except those covenants and agreements
embodied in this Agreement.
c. No agreement, statement, or promise not contained in this Agreement shall
be valid or binding.
Section 33. AMBIGUITIES
This Agreement is in all respects intended by each party hereto to be deemed and
construed to have been jointly prepared by the parties and the parties hereby expressly
agree that any uncertainty or ambiguity existing herein shall not be interpreted against
either of them. Except as expressly limited by this paragraph, all of the applicable rules of
interpretation of contract shall govern the interpretation of any uncertainty or ambiguity of
this Agreement.
Section 34. NOTICES
a. Any notice to be provided pursuant to this Agreement shall be in writing, and
all such notices shall be delivered by personal service or by deposit in the United States
mail, certified or registered, return receipt requested,with postage prepaid, and addressed
to the parties as follows:
To the City: Tami E. Scott
Administrative Services Director
City of Cathedral City
68700 Avenida Lalo Guerrero
Cathedral City, CA 92234
To Service Provider: Fredrick W. Sklarz, Vice President
Fairbank, Maslin, Maullin, Metz &
Associates, Inc.
2425 Colorado Avenue, Suite 180
Santa Monica, CA 90404-3004
b. Notices, payments and other documents shall be deemed delivered upon
receipt by personal service or as of the second (2nd)day after deposit in the United States
mail.
Section 35. NON-LIABILITY OF CITY OFFICERS AND EMPLOYEES
No officer or employee of the City shall be personally liable to Service Provider, or
any successor in interest, in the event of any default or breach by the City or for any
amount which may become due to Service Provider or to its successor, or for any breach
of any obligation of the terms of this Agreement.
Section 36. REVIEW BY ATTORNEYS
Each party hereto has had its attorneys review this Agreement and all related
documents. Each party hereto has consulted with its attorneys and has negotiated the
terms of this Agreement based on such consultation.
Section 37. WAIVER
a. No waiver shall be binding, unless executed in writing by the party making the
waiver.
b. No waiver of any provision of this Agreement shall be deemed, or shall
constitute, a waiver of any other provision, whether or not similar, nor shall any such waiver
constitute a continuing or subsequent waiver of the same provision.
c. Failure of either party to enforce any provision of this Agreement shall not
constitute a waiver of the right to compel enforcement of the remaining provisions of this
Agreement.
Section 38. ASSIGNMENT
a. The experience, knowledge, capability and reputation of Service Provider, its
principals and employees were a substantial inducement for the City to enter into this
Agreement.
b. This Agreement shall not be assigned by either party without prior written
consent of the other party.
Section 39. CARE OF WORK
The performance of services by Service Provider shall not relieve Service Provider
from any obligation to correct any incomplete, inaccurate or defective work at no further
cost to the City, when such inaccuracies are due to the negligence of Service Provider.
Section 40. CAPTIONS AND HEADINGS
The captions and headings contained in this Agreement are provided for
identification purposes only and shall not be interpreted to limit or define the content of the
provisions described under the respective caption or heading.
Section 41. SUCCESSORS, HEIRS AND ASSIGNS
Except as otherwise expressly provided herein, this Agreement shall be binding
upon the successors, endorsees, assigns, heirs, and personal representatives of each of
the parties to this Agreement and, likewise, shall inure to the benefit of the successors,
endorsees, assigns, heirs, and personal representatives of each of the parties.
Section 42. GENDER
In this Agreement, unless the context clearly requires otherwise, the masculine,
feminine and neuter genders and the singular and the plural shall include one another.
Section 43. SEVERABILITY
If any one or more of the sentences, clauses, paragraphs or sections contained
herein is declared invalid, void or unenforceable by a court of competent jurisdiction, the
same shall be deemed severable from the remainder of this Agreement and shall not
affect, impair or invalidate any of the remaining sentences, clauses, paragraphs or sections
contained herein.
Section 44. GOVERNING LAW
The validity of this Agreement and any of its terms or provisions, as well as the
rights and duties of the parties under this Agreement, shall be construed pursuant to and in
accordance with California law.
Any claim or cause of action of either party with respect to the services provided
hereunder must be instituted within one year after the claim or cause of action has arisen
or be forever time barred.
Section 45. DEFAULT
a. Failure or delay by any party to this Agreement to perform any material term
or provision of this Agreement shall constitute a default under this Agreement; provided
however, that if the party who is otherwise claimed to be in default by the other party
commences to cure, correct or remedy the alleged default within fifteen(15)calendar days
after receipt of written notice specifying such default and shall diligently complete such
cure, correction or remedy, such party shall not be deemed to be in default hereunder.
b. The party which may claim that a default has occurred shall give written
notice of default to the party in default, specifying the alleged default. Delay in giving such
notice shall not constitute a waiver of any default nor shall it change the time of default;
provided, however, the injured party shall have no right to exercise any remedy for a
default hereunder without delivering the written default notice, as specified herein.
c. Any failure or delay by a party in asserting any of its rights or remedies as to
any default shall not operate as a waiver of any default or of any rights or remedies
associated with a default.
d. In the event that a default of any party to this Agreement may remain uncured
for more than fifteen (15) calendar days following written notice, as provided above, a
"breach" shall be deemed to have occurred. In the event of a breach, the injured party
shall be entitled to seek any appropriate remedy or damages by initiating legal
proceedings.
Section 46. CUMULATIVE REMEDIES
Except with respect to rights and remedies expressly declared to be exclusive in this
Agreement, the rights and remedies of the parties are cumulative and the exercise by
either party of one or more of such rights or remedies shall not preclude the exercise by it,
at the same or different times, of any other rights or remedies for the same default of any
other default by the other party.
Section 47. VENUE
All proceedings involving disputes over the terms, provisions, covenants or
conditions contained in this Agreement and all proceedings involving any enforcement
action related to this Agreement shall be initiated and conducted in the applicable court or
forum in Riverside County, California.
Section 48. ATTORNEY'S FEES
In the event any action, suit or proceeding is brought for the enforcement of, or the
declaration of any right or obligation pursuant to this Agreement or as a result of any
alleged breach of any provision of this Agreement, the prevailing party in such suit or
proceeding shall be entitled to recover its costs and expenses, including reasonable
attorney's fees, from the losing party, and any judgment or decree rendered in such a
proceeding shall include an award thereof.
Section 49. EFFECTIVENESS OF AGREEMENT
This Agreement shall not be binding upon the City, until signed by the authorized
representative(s) of Service Provider, and approved by the City Council, approved as to
form by the City Attorney, and executed by the City Manager.
Section 50. REPRESENTATIONS OF PARTIES AND PERSONS
EXECUTING AGREEMENT
a. Each of the parties to this Agreement hereby represents that all necessary
and appropriate actions of their governing bodies have been taken to make this Agreement
a binding obligation of each of the parties hereto.
b. The persons executing this Agreement warrant that they are duly authorized
to execute this Agreement on behalf of and bind the parties each purports to represent.
IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed as of the dates written below.
City of Cathedral City Fairbank, Maslin, Maullin, Metz &
Associates, Inc.
By -- { 2 By: ,. , �
Tami E. Cott - o�bank
Administrative Services Director Vices resident
f
1
ATTEST.
, ,i, i_____(
1
Gary 1. Howells City Clerk
EXHIBIT "A"
SCOPE OF SERVICES
Scope of Services includes final sample preparation, drafting and Spanish translation of the survey
questionnaire,data tabulation,cross-tabulation and other statistical analysis,and reporting the results of a
random sample voter list telephone survey,averaging an estimated 20 minutes per interview,of 350
registered voters living in Cathedral City.
Direct incidental expenses,such as extra reproduction of reports and travel,are not included, but would
he billed at cost, if incurred.
•
EXHIBIT "B"
FEE SCHEDULE
Total cost will not exceed $24,850.00
AND PROPOSAL TO PROVIDE SERVICES
Fairbank, Maslin, Maullin, Metz & Associates (FM3) is pleased to submit this proposal to
conduct survey research in cooperation with The Lew Edwards Group to explore securing voter
approval for extending Measure H, Cathedral City's current one-cent local sales tax. FM3 is a
recognized industry leader in providing accurate, reliable, and strategic opinion research services
throughout the state, and the FM3-Lew Edwards Group team has aided the passage of two local
revenue measures in Cathedral City in the last five years; Measure L in November 2008 and
Measure H in June 2010, which originally authorized the City's one-cent local sales tax. FM3
also provided research to the City in 2012 testing voter support and viability for various options
for increasing City revenue.
City of Cathedral City Survey Costs
Sample Size' Sample Error Margin 20-Minute Price
350 +1-5.2% $24,850
400 +/-4.9% $26,750
Although FM3 recommends the public opinion research services as provided in this proposal,
adjustments can be made as research needs and budgets dictate. We are committed to creating,
implementing and analyzing the research in the most efficient and cost-effective manner.
1 Because of the small universe of November 2014 likely voters in Cathedral City and the
unpredictability of response rates in modern telephone surveys, FM3 cannot guarantee
reaching any specific number of interviews. However, all of our past surveys for Cathedral
City have reached 400 interviews given sufficient time In the field.
EXHIBIT "C"
PERFORMANCE SCHEDULE
Survey to be conducted sometime during the month of December, 2013