HomeMy WebLinkAboutContract 1714 Cathedral City
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Media Sponsorship Between
CBS Radio and City of Cathedral City - The Desert Treasure
Hunt & Cathedral City Balloon Festival 2016
Air Contract 8/19/16
City of Cathedral City will provide CBS Radio:
• Logo (CBS - Sunny 103.1FM) on the media sponsor page of the 2016 events
website
• Rotating 300x250 or 728x90 banner ad on the Discovercathedralcity.com
• Rotating 300x250 or 728x90 banner ad on the Deserttreasurehunt.com
• Recognition as media sponsor in all press releases for both 2016 events
• Logo on VW Jetta Treasure hunt car as one of main sponsors
• Three additional vendor booth spaces for third party placement secured by CBS-
Sunny 103.1FM *for the Balloon Fest Event
• Electrical power to the station's booth (110 A/C, 15 amp, Grounded)
• Camera ready artwork for event logos
CBS Radio-Sunny 103.1FM will provide City of Cathedral City:
• Event Listing on Sunny1031FM.com for both events.
✓ ' 140 :30 sec commercials (4/day M-F) 6a-10p 9/26-11/11 (Treasure Hunt)
;/ 75x :30 sec commercials to air 6a-10p, 11/7/16-11/20/16 (Approx. 2 Wks.)
(Balloon Festival)
• 25x :15 promos the week leading up to the event, 6a-12m, 11/14/16-11/18/16
• 75x :30 second commercials on Sunny 103.1FM streaming player ROS
• 25x :15 promos on Sunny 103.1FM streaming player ROS
• Digital Components:
o Search retargeting 50,000 impressions 9/26-10/30 (campaign will end
when IPM level or date is achieved)
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o Search retargeting 50,000 impressions 11/7/16-11/20/16 (campaign will
end when IPM level or date is achieved)
o Facebook Targeting 50,000 impressions 9/26-10/30/16
o Facebook Targeting 58,820 impressions 11/7/16-11/20/16
* 3rd Party Revenue:
• If any 3rd party booth space revenue is secured by CBS Radio-Sunny 103.1FM,
all revenues will be solely retained by CBS Radio-Sunny 103.1FM
Promotional Value Provided by CBS Radio-Sunny 103.1FM
$15,000
Cash Investment by The City of Cathedral City
$ 000
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Authorized b in `: - _ l`... - •:Ctiy 'I.e.",e.r- Date: Z/22//6
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A I/' i ``Date: 8', --3/1`6
CBS Radio Sponsors ii Agreement-Standard Terms and Conditions
Representations and Warranties. Each party hereto represents,warrants and covenants to the others as that(a)it has the full right and
legal authority to enter into and fully perform this Agreement in accordance with the terms and conditions hereof;and(b)the execution,
delivery and performance of this Agreement does not end will not violate or cause a breach of any other agreements or obligations to which it
is a party or by which it Is bound,and(c)no approval or other action by any governmental authority or agency,or any other individual or
entity,is required in connection herewith.
Insurance. Each party will purchase and maintain insurance of the following type and with the following minimum limits:Comprehensive
General Liability Bodily Injury&Property Damage(including advertisers liability): $2,000,000 each occurrence;Comprehensive Automobile
Liability Bodily Injury&Property Damage:S 2,000,000 each occurrence;Workers'Compensation:Statutory Benefits required in the state of
operation. Sponsor will furnish evidence of such insurance to Station no less than thirty(30)days prior to the start of the Event The
evidence must be in the form of a Certificate of Insurance which shall name Station,CBS Radio Inc.and CBS Corporation as additional
insureds. The certificate shall contain a clause indicating that a 30-day notice of cancellation or material change will be provided to Station.
Sponsor shall keep such insurance in effect throughout the Term of the Agreement
Indemnity Each of Station and Sponsor shall indemnify,defend,and hold harmless the other party,its affiliates and their respective officers,
directors,employees,agents and representatives,and the successors and assigns of any of them(the-Indemnified Party'),from and
against,and reimburse them for,all claims,damages,costs and expenses.including,without limitation,interest,penalties,court costs and
reasonable attorneys'fees and expenses,to the extent arising out of or resulting from(a)any breach by the indemnifying party of any
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representation,warranty,covenant,obligation or other agreement contained in this Agreement; (b)any failure of the indemnifying party to
comply with any applicable laws,statutes,ordinances or regulations;(c)any act or omission or negligence of the indemnifying party,
including its employees,agents,contractors or invitees;and/or(d)any claim for personal injury or property damage or otherwise brought on
behalf of any third party person,firm or corporation against the Indemnified Party as a result of or in connection with services provided by the
indemnifying party. Without limiting Sponsor's obligations as provided above in this paragraph.Sponsor's indemnities shall extend to daims
against any Station Indemnified Party resulting from(i)any announcements,advertisements or other commercial copy produced,provided
or approved by Sponsor for broadcast by Station or its affiliates,including proceedings or litigation alleging infringement,unlawful use or
violations of copyright;and/or(ii)any defect,alleged or real,in any of Sponsor's products that were sold or provided as samples,whether by
Sponsor or Station. All of the foregoing indemnities shall survive the expiration or termination of this Agreement.
Trademarks. Sponsor hereby grants to Station,and Station hereby accepts from Sponsor for the Term of this Agreement the right to use
the names,designs,mustrations,logos and trademarks of Sponsor in connection with the promotion of the Event;provided,however,that
Station shall be bound by any restrictions which Sponsor informs Station of in advance and in writing.
Broadcast of Radio Spots. Station shall have the right to decline clearance of any radio spot provided or approved by Sponsor,without
liability to Station.if such radio spot does not conform to Station's standards and practices as uniformly applied. Station's obligations to
broadcast the radio spots may be preempted and relieved for any event of force maleure(as that term Is understood in the broadcast
industry)or for the broadcast of any program which Station deems,in its sole discretion,to be a program of special national,state or local
significance and/or importance to the public interest Any such preemption shall not constitute a breach of this Agreement. Except as
otherwise provided herein,the broadcast of any spot advertising hereunder shall be governed by the terms and conditions of CBS Radio's
standard terms and conditions for advertising(copies available upon request),which is incorporated herein.
Nondiscrimination Statement. CBS Radio and its stations do not discriminate in advertising contracts on the basis of race or ethnicity,and
will not accept any advertising which is intended to discriminate on the basis of race or ethnicity. Sponsor represents and warrants that it is
not purchasing time from CBS Radio or its stations that is intended to discriminate on the basis of race or ethnicity.
Counterparts. This Agreement may be executed in one or more counterparts and signed copies may be delivered by facsimile or e-
mail,in which event,each of which shall be deemed original,and all of which together will constitute one and the same instrument.
Force Maleure. If,based on events beyond its reasonable control.including but not limited to acts of God,war,inevitable accident,
fire,lockout.shrift)or other labor dispute,riot or other civil disturbance or commotion,transportation closures or other delays related to
acts of war or any enactment,rule,order or act of any governmental instrumentality.Station is unable to proceed with the Event,
Station shall have the right to cancel or postpone the Event Furthermore,the parties agree that Station has the right,in its sole
discretion,to cancel or postpone the event in the event of inclement weather. If Station cancels the Event based on the reasons set
forth in this paragraph,neither party shall have any further obligation to the other party,except that Sponsor shall remain obligated to
make the payments set forth herein.
Artists. The parties agree that Station shall not be responsible if(a)an artist scheduled to perform at the Event does not perform as
scheduled,or(b)Station is unable to secure the performance of a particular artist for this Event. Such artist non-performance,as set
forth in this paragraph,shall not relieve Sponsor of its obligations hereunder.
Entire Agreement:Choice of Laves Severability. This Agreement constitutes the entire agreement between the parties and shall
supersede any and all other agreements,whether oral or otherwise,between the parties. Any amendment or modification of this
Agreement must be in writing and signed by authorized representatives of both parties. The Agreement will be governed by and
construed according to the laws of the state in which Station's business offices are located(as set forth in the preamble to this
Agreement)and the parties hereby consent to the exclusive jurisdiction of the state and federal courts located in the city and state
where the Station's business offices are located. If any term or provision of this Agreement,or the application thereof to any person or
circumstance shall,to any extent be held invalid or unenforceable,the remainder of this Agreement,or the application of such term or
provision to persons or circumstances other than those as to which it is held invalid or unenforceable,shall not be affected thereby,
and each such term and provision of this Agreement shall be valid and be enforced to the fullest extent permitted by law.
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