HomeMy WebLinkAboutContract 1787Shlflhliw
TRANSIT ACENCY
C -17--8 7 -
MEMBERS: Desert Hot Springs Palm Springs Cathedral City Rancho Mirage
Palm Desert Indian Wells La Quinta Indio Coachella Riverside County
A Public Agency
October 24, 2018
City of Cathedral City
Attn: Chris Parman
68-700 Avenida Lalo Guerrero,
Cathedral City, CA 92234
Subject: First Amendment between Sunline Transit Agency and City of Cathedral City.
Dear Chris,
Enclosed please find a fully executed original copy of the First Amendment, between
Sunline Transit Agency and City of Cathedral City. Please feel free to contact
jtran(c�sunline.orq or (760) 343-3456 ext. 1504 if you have any questions.
Sincerely,
Maricela Partida,
Contracts Assistant
32-505 Harry Oliver Trail, Thousand Palms, California 92276 Phone 760-343-3456
Fax 760-343-1986 www.sunline.org
FIRST AMENDMENT TO SERVICE PROVIDER AGREEMENT
This First Amendment to the AGREEMENT BETWEEN CITY OF CATHEDRAL
CITY AND SUNLINE TRANSIT AGENCY CONCERNING ADVERTISING
INSTALLATION AND MAINTENANCE RELATED TO BUS SHELTERS ("First
Amendment"), is hereby entered into this 10th day of October, 2018 by and between
the City of Cathedral City, a Municipal corporation located in the County of Riverside,
State of California ("City"), and SunLine Transit Agency, a Joint Powers Agency in the
State of California ("Service Provider"), as follows:
RECITALS
A. City and Service Provider entered in an Agreement for services on January 24,
2018 ("Agreement"). The Agreement provides that Service Provider will provide
services pertaining to inspection, maintenance, washing, emptying of trash
receptacles, removal of graffiti, and painting of bus stops and shelters throughout
the City of Cathedral City.
B. This First Amendment amends the Agreement to reflect a change in both the
General Terms and the Compensation sections of the Agreement.
OPERATIVE PROVISIONS
NOW, THEREFORE, in consideration of the promises made and recited herein,
the parties do hereby enter into this First Amendment which modifies and amends the
Agreement as follows:
AMENDMENT. The Agreement is hereby modified and amended as follows:
1.1 General Terms. Section 1 of the Agreement is hereby amended
read as follows:
"1.01 City hereby grants SunLine the exclusive right to place
advertising associated with bus shelters placed by SunLine within
the public right of way within the City's jurisdiction. In exercising the
exclusive right granted it under this Agreement, SunLine shall
ensure that the following standards and requirements are met:
(a) Shelter designs meet and comply with all applicable
SunLine design requirements and City building codes, zoning
ordinances, vehicular code ordinances and regulations, and all
other applicable City resolutions, ordinances and codes;
(b) All City design criteria and approvals have been
obtained; and,
(c) Adequate easements, encroachment permits,
licenses, and/or rights-of-way have been obtained.
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1.02 The City shall waive all permit and/or license fees
imposed by or on behalf of the City that may pertain to SunLine's
installation and operation of the bus shelters within its jurisdiction.
1.03 In consideration for the grant of the exclusive rights
referred to in paragraph 1.01 above, SunLine shall continue to
clean and maintain all bus shelters as well as the area within a 25 -
foot radius of each shelter including emptying trash and separating
recyclable items from collected trash. In addition, SunLine will
remove or cause the removal of all graffiti appearing on any shelter
within the City in an expeditious manner.
1.04 In the event that the City has any problems or
questions related to advertising placed on the bus shelters within its
jurisdiction, it shall contact SunLine. In any such case, SunLine
shall endeavor to secure a prompt resolution of any issue within its
legal power to resolve. City acknowledges and recognizes that
certain limits may arise in connection with SunLine's ability to
regulate the content of advertising, particularly those limits arising
under the First Amendment to the United States Constitution and
the California Constitution. Within such limits, SunLine will
endeavor to correct or address any problem that the City might
have with advertising placed in bus shelters within its jurisdiction in
an expeditious manner.
1.05 Sunline will guarantee placement and installation of City
provided advertisements for City sponsored events, programs and
City sponsored agencies on 3 advertising spaces for the duration of
this agreement. The City may elect to provide advertisements for
Tess than the 3 advertising spaces should they deem it to be in their
best interests. Exclusive of the 3 guaranteed advertising spaces,
Sunline will place and install City provided advertisements for City
sponsored events, programs and City sponsored agencies on
available bus shelter advertising spaces not occupied by a revenue
generating advertisement within that City's city limits at any given
time.
(a) Any advertising produced and provided by the City
shall comply with Sunline's Advertising Policy attached in Exhibit
"A" — Sunline Advertising Policy.
(b) Sunline reserves the right to relocate any City
sponsored advertisement to another location if a revenue
generating advertisement has requested the same location as the
City advertisement."
1.2Compensation. Section 2 of the Agreement is hereby amended to read as
Follows:
"2.01 In lieu of payment for revenue generating advertisements,
Sunline will place and install City provided advertisements for City
sponsored events, programs and City sponsored agencies on
available bus shelter advertising space not occupied by a revenue
generating advertisement within that City's city limits."
1.3 Exhibits. The agreement is hereby amended to include the following
Exhibit "A"
Exhibit A to follow on Next Page
SunLine Transit Agency
Advertising Policy
Policy No: B-020598
Adopted: 01/28/98
Revised: 04/25/18
ADVERTISING POLICY
PURPOSE
SunLine Transit Agency (STA), acting in a proprietary capacity, operates public bus service
in the Coachella Valley. STA's desire to sell advertisement space stems from the
recognized need to earn revenues to supplement operating costs that are not otherwise met
through farebox revenue and local, state and federal levies, taxes and grants.
SCOPE
This policy applies to all SunLine Transit Agency employees or contractors.
POLICY
It is STA's policy that its buses, bus shelters and any and all other forums for advertising
under this policy are not public forums for political discourse or expressive activity.
These areas are not intended to provide a forum for all types of advertisements, but only the
limited advertisements accepted under the policy. All advertising shall be subject to this
uniform view point neutral policy.
Excluded advertising: Copy may not be displayed and, if displayed, will be removed by STA
if it falls within the categories listed below.
In excluding said advertising, STA seeks to maintain a professional advertising environment
that will maximize advertising revenue and minimize interference with or disruption to its
transit system.
It further seeks to maintain an image of neutrality on political, religious and other issues
that are not the subject of commercial advertising and may instead be the subject of public
debate and concern. Finally, STA's goal is to continue to build and retain ridership.
Subject thereto, a proposed advertisement will be excluded if Sunline, in its sole discretion,
determines it:
1. Contains defamatory , libelous or obscene matter.
POLICY B-020598
PAGE 1 OF 4 REVISED 04/25/18
2. Is false, misleading or deceptive.
3. Supports or opposes any labor organization or any action by, on behalf of or against
any labor organization.
4. Relates to or promotes any illegal activity.
5. Contains implicit or explicit sexual references, pictures or text, or includes material
harmful to minors.
6. Depicts or promotes the sale of alcohol, cannabis, tobacco products, any illegal
products, service or entity and/or firearms.
7. Depicts or advocates violence.
8. Includes language that is obscene, vulgar or profane.
9. Demeans, degrades or has the effect of promoting discrimination against any group
or individual on the basis of race, color, religion, national origin, age, sex, disability,
ancestry or sexual orientation.
10. Opposes the nomination or election of a candidate for public office, the investigation,
prosecution or recall of a public official or the passage of a levy or bond issue.
Constitutes an unauthorized endorsement defined as advertising that implies or
declares that STA endorses a product, service, viewpoint, event or program. This
definition does not include advertising for a service, event or program for which STA
is an official sponsor, co-sponsor or participant.
11.Constitutes a religious advertisement defined as advertising that contains direct or
indirect reference to religion, a deity or which includes reference to the existence,
non- existence or other characteristics of a deity or any religious creed,
denomination, belief, tenet, cause or issue relating to, opposing or questioning any
religion. This includes, text, symbols, images commonly associated with any religion
or deity or any religious creed, denomination, belief, tenet, cause or issue relating to,
opposing or questioning any religion.
12. Advertising that encourages person to refrain from using SunLine Transit
Agency services or public transit in general.
13. Advertising that explicitly and directly promotes or encourages the use or means of
transportation in direct competition with public transit.
PERMITTED ADVERTISING
In permitting limited advertising, STA seeks only to supplement fare revenue and other
income that funds its operations and to promote its services.
POLICY B-020598
PAGE 2 OF 4 REVISED 04/25/18
STA does not desire to have its passengers subject to advertisements containing
controversial material relating to political, religious or other issues about which public
opinion can be widely divergent.
To realize the maximum benefit from the sale of space, all advertising programs must be
managed in a manner that will generate as much revenue as practicable while ensuring that
the advertising does not discourage use of the system, does not diminish STA's reputation
in the communities it serves and is consistent with the goal of providing safe and efficient
public transportation.
1. Commercial advertising has a sole purpose of promoting a business or to sell
products, goods or services. It does not include advertising that both promotes a
business or offers to sells products, goods or services and also conveys a political or
religious message or can be construed as issue advocacy or which expresses
an opinion or position.
2. Operations advertising is permitted. This is defined as advertising that promotes
STA and its services.
3. Governmental advertising is permitted. This is defined as advertising that promotes
programs and events of governmental entities, political subdivisions and state
agencies.
4. Political advertising is permitted. Ad content must be approved and must state "Paid
Advertisement" as part of the creative artwork. The font must be an appropriate size.
5. Entering into barter deals is permitted if Sunline determines that it is a benefit to
Sunline Transit Agency.
6. Customers requesting advertisement orders will need to provide payment upfront —
before each advertising period (flight) begins.
ADMINISTRATION AND ENFORCEMENT OF POLICY
Review by the General Manager.
The CEO/General Manager or designee shall review all advertisement content and
determine whether it complies with this policy.
If the CEO/General Manager or designee determines that the advertisement does not
comply, written notification of same shall be provided to the advertiser with a copy of this
policy.
On an as needed basis, the CEO/General Manager may refer any controversial proposed
ad content to the Board for approval or rejection with a majority vote.
POLICY B-020598 PAGE 3 OF 4 REVISED 04/25/18
The Board of Directors may override any decision by the CEO/General Manager on ad
content with a majority vote.
Sunline Transit Agency shall submit bus shelter ad content to the corresponding city,
delegated to the City Manager, for approval. The cities have five business days to respond.
Sunline Transit Agency will have ad content approval discretion, if the corresponding city
fails to respond within the five day period.
The Board designates the General Manager to administer the Advertising Policy. This
delegation is with the power of re -delegation to appropriate staff.
POLICY B-020598
PAGE 4 OF 4 REVISED 04/25/18
1.3 Remainder Unchanged. Except as specifically modified and
amended in this First Amendment, the Agreement remains in full force and effect and
binding upon the parties.
1.4 Integration. This First Amendment consists of pages 1 through 8
inclusive, which constitute the entire understanding and agreement of the parties and
supersedes all negotiations or previous agreements between the parties with respect to
all or any part of the transaction discussed in this First Amendment.
1.5 Effective Date. This First Amendment shall not become effective
until the date it has been formally approved by the Service Provider and executed by
the appropriate authorities of the City and Service Provider.
1.6 Applicable Law. The laws of the State of California shall govern
the interpretation and enforcement of this First Amendment.
1.7 References. All references to the Agreement include all their
respective terms and provisions. All defined terms utilized in this First Amendment have
the same meaning as provided in the Agreement, unless expressly stated to the
contrary in this First Amendment.
IN WITNESS WHEREOF, the parties hereto have executed this First
Amendment to the Agreement on the date and year first written above.
SERVICE PROVIDER:
SUNLINE TRANSIT AGENCY
Bv.. Q.c4.4- ,
uren
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kiver, CEO/General Manager
CITY:
CITY OF CATHEDRAL CITY
By:
Name: Charles P. McClendon
Title: City Manager
By:
Name:
Title:
NOTE: CITY'S SIGNATURES SHALL BE DULY NOTARIZED, AND
APPROPRIATE ATTESTATIONS SHALL BE INCLUDED AS MAY BE
REQUIRED BY THE BYLAWS, ARTICLES OF INCORPORATION, OR
OTHER RULES OR REGULATIONS APPLICABLE TO CITY'S
BUSINESS ENTITY.
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A notary public or other officer completing this certificate verifies only the identity of the individual who
signed the document to which this certificate is attached, and not the truthfulness, accuracy, or validity
of that document.
ALL-PURPOSE ACKNOWLEDGMENT NOTARY FOR CALIFORNIA
STATE OF CALIFORNIA
COUNTY OF RIVERSIDE
On �C i , 201q
before me,-11(CtC`P9 PcA ✓-Fi ✓)P2 q)1-74tM Pct 1,7 (►(1
Date J Name And Title Of Officer (e.g. "Jane Doe, Notary Public')
personally appeared i -WAV e4 P • 1 -AC e*--oc
TRACEY R. MARTINEZ
Commission # 2104537
Notary Public • California
Riverside County
Comm. Expires Apr 21, 2019
Name of Signer(s)
who proved to me on the basis of satisfactory evidence to be the
person whose names,) is/ape subscribed to the within
instrument and acknowledged to me that he/sVe/th$y executed
the same in his/hqh/thOir authorized capacity(iet), and that by
his/h4r/thOir signature(?) on the instrument the person(), or the
entity upon behalf of which the person(3j' acted, executed the
instrument.
I certify under PENALTY OF PERJURY under the Taws of the
State of California that the foregoing paragraph is true and
correct.
WITNESS my hand and official seal.
\..144.-C-LVe
4'gnature o No ati Public
OPTIONAL
Though this section is optional, completing this information can deter alternation of the document or fraudulent
reattachment of this form to an unintended document.
CAPACIT(IES) CLAIMED BY SIGNER(S) DESCRIPTION OF ATTACHED DOCUMENT
Signer's Name:
•
•
NCI Cletyivr)
Individual
Corporate Officer
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M.Gtrlot�� V fir* e mn14--1-a vvti^� 1�mi �r—
Title(s Title or Type of Document ee,irYZen"1—
Partner(s)
Attorney -In -Fact
Trustee(s)
Guardian/Conservator
Other:
Limited
General
Signer is representing:
Name Of Person(s) Or Entity(ies)
CUTh data CA -t9
C.j
Number Of Pages
()ClU leen 10 , 2utB
Date Of Document
Signer(s) 0tFier Than Named Above